The LickiMat range takes the same principles and applies them to the entire rubber surface of the mat.  It challenges the dog or cat to lick in order to get the reward that has been spread onto the LickiMat. 

This resulted in a lot of licking, a lot of interest, and fun!  

The licking action also produces endorphins that soothe and calm your pet, and it is now recognised as a leading anti-anxiety tool.