Fluff & Tuff

Not all soft toys are made equal. Our plush range is built around Fluff & Tuff — a brand that has engineered their toys specifically for dogs who love soft toys but destroy them instantly.

Tightly woven, bite-resistant outer fabric. Double-stitched, reinforced seams. Stuffing sewn into a separate inner liner so there's no living room confetti situation if the outer layer gets a little loved.

Soft enough for snugglers like Keith, tough enough to survive more enthusiastic attention. Be warned though - they become addictive and you will be a Fluff'in collector before you know it!